i get it from bloger neigboard ( saya dpat dari blog tetangga)
SOME EXAMPLES
OF ARTICLES WRITTEN
Royal Bank of
Scotland Copy
Headline:
Teamwork Produces New Business First
Main Text:
The first ever
silver hedge for RBS Group has been traded by
Commodities in conjunction with
RBS International’s Corporate Treasury Solutions on the Isle of Man.
"Customers
often don’t realise that banks can do this sort of thing - especially on the
commodities side", said Mary Maginnis from Isle of Man Corporate Treasury
Solutions. "But we bring expertise from the vast experience of all aspects
of corporate finance for many different kinds of business over many
years".
"The Bank
can offer things such as wrapping different areas of financing together -
typically in something like a silver hedge we might wrap foreign exchange exposure and commodities exposure together in
one package".
"This deal
shows how important it is to get out there and keep in close contact with all
the RBS customers. It was a conversation at a customer function the subject
came up. We delved a bit deeper and told the customer RBS had a commodities
section".
"Our local
Isle of Man presence and the price, service and level of professionalism
impressed the client and a new channel of business for RBS was forged",
said Mary.
The silver is
used in the making of kettle elements by the world’s largest manufacturer. They
traded 2680 kg of silver at a fixed price for the year 2007 to iron out
fluctuations in world silver prices to stabilise forward costs of manufacture.
Ends
228 words
Headline:
Achieving their goal in Gibraltar
Main text:
RBS teams
scored an incredible winner when they organised a unique football match in
Gibraltar.
Forget pub
teams, RBS managed to get 14 former Liverpool legends to play in the friendly
match against mostly ex-Gibraltar footballers. Big names attracted to the Rock
included European Cup Winners Jimmy Case, Phil Neal and Bruce Grobbelaar.
More than 3,000
spectators – a huge chunk of the Gibraltar population – turned out to watch the
International Legends Charity Match, which was sponsored by RBS International
Personal Banking division and RBS Corporate Markets.
Head of the
Gibraltar Corporate Team Marvin Cartwright said: "We invited key customers
and guests to watch the game, before taking them for dinner in the evening.
"For our
guests, it was an opportunity to enjoy a unique event, and to meet some real
footballing legends. For RBS, it was a chance for our people to spend some real
quality time with key clients to further strengthen relationships."
The event,
staged in October, attracted huge publicity for RBS on the island and netted
more than £30,000 for the Research into Childhood Cancer charity.
And the
score…2-0 to the men from Anfield.
Ends (185
words)
Headline:
Getting to Know the Customer
Main text:
Little did RSB
client Andrew Herbert, Finance Director of Domino Printing Sciences PLC,
realise that he would come out of a business meeting with Jon Bramwell of RSB
East Anglia with a commitment to a sponsored charity bike ride from London to
Cambridge.
"Getting
to know the customer better by spending some quality time towards a shared
objective which is nothing to do with business really strengthens the
relationship between RSB and the client and helps maintain the business
link", says Jon Bramwell.
"We agreed
it would be nice to do something together to raise money for charity",
said Jon. "Both Andrew and me being keen cyclists we persuaded ourselves
to do the 50 mile London to Cambridge bike ride and raised about £500.
" I got
more than I bargained for because Andrew was
a bit quicker than me so I spent most of my time looking at Andrew’s
back", Jon said.
Ends
154 words
Headline:
Innovation Wins Business
Main text:
Banking
mandates from long established Barclays customers have been won by RBSI
Guernsey as a result of the innovative, professional and positive approach
adopted by the Guernsey commercial team.
"NatWest
Guernsey Premium Banking had opened personal accounts for the Co owner of a
long established property company and advised us of the potential business
banking. A meeting was set up within 24 hours", said RBSI’s Rob Girard.
Working with
Relationship Director Scott Philpott and Offshore Corporate Credit, an
innovative revolving credit facility was put in place within a short timeframe.
"Whilst Barclays quoted a lower price, the flexibility
and reaction time of RBSI and the
relationship teams approach in winning the confidence of the client in their
ability to deliver were viewed as critical factors. The deal was completed in
two weeks and a strong relationship based on innovation and delivery
established" Said Rob.
The second win
from Barclays within 10 days was Channel
Islands Media business ‘The Image
Group’, who felt they were not getting the service from
Barclays they expected and called Rob Girard after remembering a conversation
ten years previously.
"Key
factors in winning the business were
RBSI’s professional added value relationship approach, with in depth strength of the relationship team
and knowledge of the local markets" said Rob Girard.
ends
214 words
Headline:
Funding Global Growth
Main text:
Norfolk food
company Lakeside Food Group has been able to expand it’s business even faster
with a new £9.1m funding structure from RBS to help it buy, import and store
ready prepared foods as it carries on increasing it’s turnover by an estimated
30 per cent this year.
"Providing
working capital to business is an essential service RBS offer", says RBS
Corporate Director Bob Annable. "Without it modern commerce would slow
down to a snail’s pace.
"With the
immense amount of RBS experience gained over many years of understanding and
managing corporate finance for a wide variety of business activities we can
also offer access to financing expertise to our clients which they would not
have themselves", Bob told Reach.
"We are
very happy with the funding structure provided by RBS. Bob’s team was able to
provide us with sound advice and an imaginative approach. With the facilities
now in place, we can concentrate on our global growth strategy over the next
few years", said Lakeside Finance Director Graham Edwards.
The Lakeside
Food Group was set up in 1989 by Michael Masters and Mark Taylor to buy ‘value
added’ food products from around the World through supply contracts in Asia,
South America and Eastern Europe.
It supplies own
brand products for supermarkets Tesco, Iceland and Morrison as well as its own
Lakeland and Foxwood brands. Lakeside Food Group is also increasingly selling
to Western European countries and recently expanded into Australia and the
United States. Global expansion continues with more international offices in
the pipeline.
Ends
258 words
Headline: £3m
RBS Investment in School Grounds
Main text:
The largest
ever private sector investment in school grounds saw RBS completing yet another
playground improvement project in June at the Montgomery Primary School at
Sparkbrook, Birmingham.
It was all
smiles as the ribbon was cut to officially open the brand new Quiet Area, specially
designed and planted for the children as part of the £3 million Supergrounds programme developed
by RBS to improve more than 450 school grounds throughout the country.
Chris Hyde and
Tom Senior from RBS Corporate Banking in Birmingham nominated Montgomery
Primary because they were involved in the school.
"As a
parent myself I know what a difference a playground like this makes to the
lives of children and I’m really proud that the bank, through Supergrounds, has
turned Montgomery Primary School’s dream into a reality", Chris Hyde Said.
Head Teacher at
Montgomery School, Olga Owen, said " We are so pleased to have Chris, Tom
and their colleagues from RBS working alongside us, as their continuing
commitment to the school via Supergrounds is most impressive. Supergrounds has
been a most successful and rewarding project".
The Royal Bank
of Scotland Group spent £40 million on its community investment programme last
year, which is one of the largest in Europe.
Ends
206 words
Headline: Time
for Local Community
Main text
Giving time to
something that benefits the local community saw six members of RBS East Anglia
running in the ‘Chariots of Fire’ relay
race through the streets of Cambridge on Sunday, September 24th.
RBS team
members were Jon Bramwell, Steve Murray, Phil Green, John Everett, Nick Taylor
and Duncan McCunn. A total of £533 was raised by RBS for the East Anglian Air
Ambulance new helipad at Addenbrooke’s Hospital, which relies totally on
voluntary donations.
"We felt
we could do our bit and give up our own time for something that benefits the
local community because RBS is part of that community", says Steve Murray.
"RBS can be seen to be involved and it also helps us improve business
opportunities".
"The RBS
team may not have come first, but they certainly didn’t come last either !
Let’s just say they came respectably somewhere in the middle of the field with
a very creditable time of 1 hour 22 minutes", said RBS team member Steve
Murray.
The ‘Chariots
of Fire’ race was founded fifteen years ago and consists of relays of 1.7 miles
for each member of a six man team.
Ends
192 words
SAM - MICROSOFT
- BUSINESS INSIGHTS PUBLICATION
SOFTWARE ASSET
MANAGEMENT - AN INTRODUCTION
What is
SAM ?
Dramatic cost
savings in IT budgets are being completely missed by the majority of UK
businesses according to research by many
industry analysts.
With a proper
Software Asset Management policy in place Gartner Research estimates as much as
30 percent savings can be made on IT
assets during the first year followed by between 5 percent and 10 percent annually. Other business analysts
such as the Butler Group and IDC reach
similar conclusions.
What is
Software Asset Management or SAM ? Software is an asset just like any other
business asset and needs to be managed to get the most out of it says Ram
Dhaliwal, Licensing Programmes and Marketing Manager at Microsoft UK. A
good business manager doesn’t ignore other, more tangible assets, and software
assets shouldn’t be ignored just because they are intangible, Dhaliwal explains.
‘SAM delivers
one really important thing - which is getting maximum value from the software
investment. It then delivers three key
benefits’, says Dhaliwal.
- Overall
reduction in costs of management issues. More control so you only buy what you
actually need to use.
- Increased
security and improved patch and upgrade
management .
- Overall costs
savings.
Senior Research
analyst at The Butler Group, Mike Azoff, says Small to Medium Enterprises (SME’s)
haven’t readily embraced SAM because it is mostly thought of as simply a tool
for software licensing compliance and they are too busy to worry about yet more
administration when they would rather grow the business.
‘They don’t
realise there are other advantages of SAM too’
he says. ‘ Efficiency and
productivity can also be improved and this translates into an improved return on investment. A SAM policy will
invariably pay for itself’, he says.
Surprisingly, Gartner estimates that globally only about 10
percent of businesses have a SAM policy in place.
But in
September 2006, an anonymous survey at the Gartner IT and Software Asset
Management conference revealed that 35% of clients had experienced an on-site
audit from a major software vendor. Gartner reports this trend
accelerating In the short term.
Without a SAM
policy to provide transparency and control the complexities of software
licensing, more businesses will find themselves in expensive trouble with
compliance issues they had no idea existed. SME’s are particularly vulnerable,
according to industry analysts.
‘Over
expenditure on purchasing software licenses that are not required at all - a
complete waste of money which eats into company profits - is also extremely
common, Butler Group analyst Mike Azoff
says.
‘In the SME
market it is quite typical for the IT department to have a folder with a few
sheets of paper in’, he says.
2
‘They put SAM
at the bottom of their list of priorities because it seems easier. But licensing is also too complex to rely on bits
of paper. SAM can tell you everything you need to know about what software you
have in the organisation. You may have software with 50 licenses but only 10 of
them are being used’, says Azoff. ‘Or another software with 20 licenses which
are overused. SAM will allow you to rationalise your licenses and provide what
is really needed for your business’.
Because SAM
starts by establishing the known software in your IT environment, the SAM tools
will pick up other software that is running and flag them to the administrator
who can find out if it is licensed and how often it is used and so on.
This also
includes Virus software. This will be detected in the SAM auditing process and
can be removed, improving IT efficiency and business productivity.
Duplication of
software - where different departments are using the same software and there
are more licenses than are needed - will
also be picked up using SAM. Significant rationalisation can often be achieved
in this area.
A typical
example of a small enterprise encountering the usual range of software asset
managing problems is Chilfen Joinery of Hertfordshire.
Established in
1960 as a small family run manufacturing organisation, it specialised in
traditional joinery. Today the company is a much larger concern with an annual
turnover of 2.6 million. They employ at total of 53 people, 12 of whom are
office based.
As the company
grew Chilfen hastily added more PCs and employed a design specialist who worked
with AutoDesk’s AutoCAD software package. During this transitional period there
was still no one on site managing IT usage. Profits were up and the business
was getting bigger, but unfortunately their control over IT assets was
struggling to keep up.
A distant
relationship with an offsite managed IT service provider and a lack of staff on
site with knowledge of software asset management (SAM) left Chilfen Joinery
unwittingly in breach of copyright law.
‘Our server was
also being very erratic – there were so many problems with our software and
general IT network Something had to be done’, a senior Chilfen manager
reports. Our server had not backed up 3
weeks’ worth of data, so if a server failure happened we would have lost tens
of thousands of pounds in man hours, money and possibly, even clients. Now as
an integral part of the SAM policy in place it is monitored and backed up every
day.
Following a SAM
audit, a whole server re-build took place. A
host of unauthorised programmes were found to be lurking on the system,
along with several viruses.
All these
problems were sorted out when a proper SAM policy was implemented for the first
time. SAM has also given Chilfen a fresh approach to the use of IT within the
business, making it more efficient and providing a strategic advantage over
rivals who fail to manage their software
assets with a SAM policy says Chilfen.
ENDS
951 words to here
MICROSOFT -
BUSINESS INSIGHTS
3
NEXT STEPS
Research by
Business Analysts Ovum have found the single biggest IT concern quoted by 30 percent of SME’s is managing
costs. Staying on top of technology changes was quoted as the second biggest
concern by 18 percent of SME’s.
"Software
costs are among the most misunderstood and poorly managed costs in IT
organisations. Advanced Software Asset Management begins with cost modelling to
identify long term costs as well as the risk exposure associated with licensing
software", according to Gartner Analyst William R. Snyder.
CEO Lisa
Hammond of Centrix, independent business and IT consultancy specialising in advising on SAM, says this makes Software Asset Management
more vital than ever.
"Because a
lot of SME’s do not have dedicated IT
personnel they find it more challenging
to get a grip on SAM. They view hardware as an asset but tend to ignore
software as it is not visible".
"Centrix
has found that for every 5000 people in a large organisation you can save £2
million a year by implementing a SAM policy. That equates to £400 per user and
I would say it scales down exactly through to small and medium size enterprises
too. Of course implementing SAM with an approved partner specialising in SAM
provision is desirable, Lisa Hammond says, But it is now much easier to go down
the DIY route as well".
"The new
ISO standard 1977-1:2006 introduced last year is very pragmatic and the introduction says good practice in SAM should
result in the following benefits".
a) Risk
management: SAM should facilitate the management of business risks including:
1) risk of
interruption to IT services;
2) risk of
deterioration in the quality of IT services;
3) legal and
regulatory exposure;
4) risk of
damage to public image arising from any of the above.
b) Cost
control: SAM should facilitate cost control including in the following areas:
1) reduced
direct costs of software and related assets, such as by negotiating better
pricing through improved use of volume contracting arrangements, and by
avoiding purchasing new licenses when old ones can be re-deployed;
2) reduced time
and cost for negotiating with suppliers because of better information
availability;
3) reduced
costs through improved financial control, such as through better invoice
reconciliation and more accurate forecasting and budgeting;
4) reduced
infrastructure costs for managing software and related assets, by ensuring that
required processes are efficient and effective;
5) reduced
support costs which are significantly affected by the quality of SAM processes,
both directly within IT and indirectly within end-user areas.
4
c) Competitive
advantage: SAM should help the organisation gain competitive advantage through
the following:
1) better
quality decision making because of more complete and more transparent
information availability (for example, IT procurement and system development
decisions may be made more quickly and more reliably with better quality data);
2) being able
to deploy new systems and functionality more quickly and reliably in response
to market opportunities or demands;
3) providing IT
which is more closely aligned to business needs, thus ensuring that all users
have access to appropriate software and applications;
4) being able
to handle the IT aspects of business acquisitions, mergers or de-mergers more
quickly;
5) better
personnel motivation and client satisfaction through having less IT problems.
The basic steps
for setting up SAM are quite simple really, says Hammond. They
are:
1 - Make a list
of all hardware devices
2 - Note how
each machine is set up (is it attached to a network or not ?)
3 - Find out
what software is on each machine. This can be done either manually or by using
a software inventory tool to do it automatically.
4 - Locate
whoever is responsible for buying software
5 - Find all
the license documentation and proof of ownership.
6 - Compare
your software inventory with your licence records.
7 - It should
now be easy to see if and where your business is over or under licensed from
the final spreadsheet.
"The first
thing you have to do to get the SAM process going is to centralise all software
records in a definitive software library",
Lisa says.
- Centralise
software purchase and distribution
- Appoint a
Software Asset Manager
- Get company
wide acceptance of SAM process
- Set policies
and procedures
- Audit current
software usage
- Create
software asset management database
- On going
management
Alan Cross,
Head of SAM Solutions at Microsoft Certified
partner and software reseller,
Grey Matter says, "IT Managers typically see needing licensing help as a
failing and they will
5
be criticised for needing third party help.
But, as our client Southampton Football Club (Saints) has discovered, that is
simply not the case. There shouldn’t be a stigma attached to such a
relationship as its all about being proactive and maintaining control".
The Saints IT department of four supported a vast
infrastructure that encompassed about 40 different systems such as point of
sale, CCTV, audiovisual and TV distribution, and turnstile monitoring access.
More than 100 staff relied on the IT infrastructure.
The club was
already well versed in carrying out regular manual audits, generally when a
work experience student was on site. The student would visit each computer on the many different sites to check the
software actually installed matched the
records held by the club.
The SAMwise
remote asset sniffing software tool AssetSearch supplied by Grey
Matter replaced the student and removed the disruption and loss of productivity physical visits to each computer caused.
"I was
amazed at how in depth the audit process was", says Saints IT Manager Mark
Wierzbicki. "It would have taken us weeks of manual auditing to achieve
the same level of detail", he says.
"I was
expecting lots of disruption, but there wasn’t any. Within one day it had all
the audit data", said Mark.
954 words
Nicholas
Windrum
Freelance
Journalist
Telephone:
01403 262330
Email: nickwindrum@btinternet.com
MICROSOFT - BUSINESS INSIGHTS
OPINION
CHANGE OF ATTITUDE NEEDED
‘It has now
become absolutely critical for all business enterprises to radically change
their attitude to managing their software’ , says Julie Strawson, Chair of
the UK division of the World-wide
Business Software Alliance in 2006-2007 and European Marketing Director
of Monotype Imaging.
‘The penny is beginning
to drop as people discover it costs more not to manage your software assets
than to invest whatever it takes in implementing a proper Software Asset
Management (SAM) policy. We have seen an
increase of 85 percent of software vendors reporting a rise in SAM enquiries ’.
‘Even smaller
enterprises now use software so much more than previously for nearly every
6
business
activity the whole issue of software
management has come to a head’, Julie Strawson says. ‘IT managers are tired of
running around trying to fire fight endless problems just to keep everyone
on-line and able to continue working’.
‘The BSA has
found many small companies of 12 - 20 users have often never had a focus on their IT
infrastructure. They have never looked at what might affect the workforce. Their workers often don’t have
access to the most recent software programs and are not using the right
software for the job. This must change for enterprises to function efficiently
and legally in what is an increasingly complex and demanding software
environment’.
‘One example
which illustrates how SAM can improve IT
systems I came across recently was a publishing company with 11 000
different fonts, each one of which required licensing. When they put a SAM
policy in place and analysed what they really needed they discovered they only
required 3000 fonts. Straightaway they reduced their licensing requirement by
about 70 percent’.
‘I think
organisations are finally beginning to realise the real benefit of software to
their business. They have made the first bold move away from things like
drawing boards, for example, and use computerised systems like autoCAD instead.
They now need to support that software more because users are becoming less
tolerant. People expect their software to work seamlessly every minute of every
working day’.
‘If that isn’t
happening a lot of pressure builds up in
an organisation and it is generally felt by the IT manager or whoever else is
in charge. These managers are starting to look for ways of alleviating that
pressure and solving those problems. That is why SAM is becoming elevated on
the business management agenda’.
‘SAM is
becoming part of corporate governance too and is mandatory in the Unites States
where the Sarbane - Oxley legislation of
2002 has enormous implications for
software management and can lead to criminal penalties for running unlicensed
software. Under the Sarbane - Oxley act CEO’s are responsible for the security,
accuracy and the reliability of the systems’.
‘It is a matter
of time before similar legislation comes to Europe and there is already discussion among the
legislators of the EEC about how best to regulate the software market’, Julie
Strawson adds.
‘The UK is
already leading the way with a new International Standard for SAM - ISO 1977-1: 2006 introduced by the The
British Standards Institute in May last year. It is already being revised and
improved and a newer version is currently being reviewed for publication later
in 2007. BSi is the World's leading standards and quality
services organisation’.
‘The new ISO
standard makes it easier for even small organisations to just go online and for
a very modest cost download a comprehensive template telling them how they should be managing their software and
implementing SAM controls to give that all important transparency to the IT
system - so the organisation actually knows what is really going on’.
‘There are huge
security risks associated with downloading cheap software which often bring
viruses into the organisation. I recently came across a small business with two
viruses in its server, and so they were serving out viruses to their own
workers’.
‘It is a false
economy to buy cheap software because all these issues add to the cost of managing the software’ Julie
Strawson explains.
‘At the same
time these organisations haven’t engaged with the vendors properly to get the
right program which adds value in the long term. They miss out on added value
services vendors provide with software’.
7
‘Most companies
don’t go out of their way to be illegal and non-compliant, so I think getting
that resolved and having transparency in the organisation and actually knowing
what is going on on your IT system is a great benefit and a great weight off
management’s mind ’, Julie Strawson adds.
‘There is a lot
of quite unintentional use of unlicensed software because employees load
company computers with unauthorised software when they take them home.
Consultants of all kinds are being used more frequently and they come in and
deposit software all over the place as well’.
‘The annual
BSA Global research study undertaken in
conjunction with IDC shows that 35
percent of business software in Western Europe is illegal and the figure for
the UK is 27 percent’.
‘That is an
horrific number because if you compare it with retail goods, for example, only
1.3 percent are pirated. When you see the amount of publicity fake goods get
all the time you begin to realise what an enormous issue it is for the software
industry with a figure more than twenty times greater for pirated software than
the figure for fake retail goods’.
‘A 10 point
drop in the rate of piracy in the UK from 27 percent to 17 percent would
translate into 33874 jobs in just four years and contribute £18.9 billion to
the UK GDP. That’s significant’, says Julie Strawson.
Ends
936 words
Nicholas
Windrum
Freelance
Journalist
Telephone:
01403 262330
Email: nickwindrum@btinternet.com
Nicholas
Windrum
Freelance
Journalist
Telephone:
01403 262330
Email: nickwindrum@btinternet.com
Further Reading
(incomplete)
Business
Software Alliance http://www.bsa.org/uk/
Business
Software Alliance SAM Help - understanding Software Asset Management http://www.justasksam.co.uk/
Microsoft SAM
site
http://www.microsoft.com/uk/business/sam/
Gartner
Research Survey Shows Increases in Software License Audits - Publication Date: 20 December 2006 ID
Number: G00145226
PR CLIENTS
Royal Bank of
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Microsoft (software)
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Whitbread Ltd (drinks industry)
Securicor Ltd (express parcels, courier, security)
Cable &
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Ericsson Ltd (telecommunications)
Digital
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Bus Engineering
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Engineering
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Petite Roque
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Institute of
Estate Agents SA (estate agents
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Benoni Forge
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Lieberman
Pottery Ltd (Ceramics manufacturer)
Rely Precision
Castings Ltd (specialist castings)
Freelance
Journalist & Public Relations Consultant
Nicholas
Windrum
11 Saxon
Crescent
Horsham
West Sussex
RH12 2HX
E-mail: nickwindrum@btinternet.com
Telephone:
01403 262330
